Preparing Your Property for Sale – What Truly Adds Value
What is worth doing before you launch, and where sellers can avoid unnecessary spending.
Read articleSelling Property in London
Thinking of Selling Your London Property?
Selling well starts before your property reaches the market. The right asking price, presentation, marketing and negotiation strategy can make a significant difference to both the level of interest and the eventual transaction.
Lucia Turok works with CENTURY 21 London Central to provide a personal, practical sales service for London property owners, from the first valuation through to exchange and completion.
A considered sales strategy – realistic pricing, professional marketing and personal communication.
Why Work With Us
A Practical Approach to Selling
A successful sale is not simply about putting a property online. It is about understanding the property, identifying the likely buyer, presenting it properly and managing the process carefully from launch to completion.
Realistic Pricing
We look at comparable evidence, current competition, buyer demand and the individual strengths of your property before recommending a marketing strategy.
Professional Marketing
Good presentation helps buyers understand a property before they view. Marketing can include professional photography, floor plans, video and virtual tours where appropriate.
Personal Communication
Clear feedback, sensible advice and regular communication help you make informed decisions throughout the sale.
Major Property Portals
Properties can be marketed through established channels including Rightmove, Zoopla and OnTheMarket as part of the CENTURY 21 London Central service.
Negotiation
The highest headline offer is not always the strongest offer. We consider price alongside the buyer’s position, finance, chain and proposed timescale.
Sales Progression
Once a sale is agreed, communication between seller, buyer, solicitors, brokers and other parties becomes essential to keep the transaction moving.
The Selling Process
From Valuation to Completion
Every transaction is different, but a clear process helps reduce avoidable delays and surprises.
01
Property Valuation
Discuss your property, circumstances, likely market value and what you want to achieve.
02
Pricing & Strategy
Agree an asking price and launch strategy based on evidence and current market conditions.
03
Prepare & Market
Prepare the marketing material and present the property clearly to prospective buyers.
04
Viewings & Feedback
Manage enquiries and viewings, then use genuine buyer feedback to assess the response.
05
Offers & Negotiation
Assess offers properly, negotiate terms and establish the buyer’s position before agreeing a sale.
06
Exchange & Completion
Progress the transaction with the parties involved through conveyancing, exchange and completion.
Property Marketing
Presentation Matters
Buyers often decide whether to enquire within seconds of seeing a property online. Clear, accurate and professional marketing is therefore an important part of the sales strategy.
- Professional property photography
- Accurate floor plans
- Property video where appropriate
- Virtual tours where useful
- Clear property descriptions
- Exposure through major property portals and digital channels
Already on the Market?
Not Getting the Result You Expected?
If your property has been available for some time without the level of interest you expected, it can be useful to review the price, presentation, listing, viewing feedback and competing properties before simply reducing the asking price.
Ask for a Second OpinionSometimes the most useful sales advice is not to change everything, but to identify the one or two things that are preventing buyers from taking the next step.
Seller Advice
Advice for London Property Sellers
Explore the latest articles in the Selling category for practical guidance on pricing, preparation and deciding when to bring a property to market.
How Much Is Your London Property Really Worth?
A practical look at how London property values are assessed and why the answer is rarely just one number.
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When Is the Right Time to Sell Your Property?
How market conditions, personal circumstances and property preparation can affect the right timing for a sale.
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